FoodFutureCo held a successful UnDemo Day in June! The Cohort 6 graduates — Joy4Greens, Ouma Foods, Sons & Daughters Farm and Winery, Hire My Farmer, and MamaGaia — are already generating revenue and scaling fast.
Kenny Rufino is the EVP / Creative Director of REQ, an award-winning digital marketing agency that works with brands like Sweetgreen, CHOPT, Cava, and a range of other businesses and non-profits. Kenny works with the creative team to deliver imaginative solutions across all media. He practices user-centric communicative design and strongly believes that good design is more than how something looks or works—it's also very much about how it makes people feel.
We sit down with Alicia Robb, a managing partner at Next Wave Impact, an early stage venture fund, to gain insights into the investor perspective on food start-ups. She is a Visiting Scholar with the University of Colorado at Boulder and the Federal Reserve Bank of Atlanta, as well as being the author of several books on investing in women-run and minority-run companies.
We ask her what she looks for in a food entrepreneur, as well as her take on diversity in investing and the future of veganism.